Business model and pricing strategy is an area where we have a lot of experience. And fortunately, we feel there is a way to be thoughtful and practical to business model design.
The starting point for many of our clients is to get a quick sense of what types of business models are common in their industry, and what customers are used to paying for.
To help with that task, we've compiled a report on business model design that includes an analysis of 18 software and technology companies. It provides a good baseline for understanding common pricing methods in software, as well as product tiers or segments.